Digital-First B2B Sales: Optimizing the Customer Journey (April 24)

April 24, 2025 (Virtual)

As B2B companies increasingly shift toward digital sales channels, optimizing the end-to-end customer journey has become paramount. This session will explore how digital tools, automation, and AI can streamline the buying experience while boosting online sales. Industry experts and corporate leaders will share best practices to address common barriers in digital transformation, from integrating new technologies to ensuring seamless internal alignment.

Key themes include bridging traditional and digital sales approaches, building resilient digital infrastructure, and fostering data-driven decision-making. This interactive discussion will equip participants with actionable insights for refining the digital B2B customer journey and unlocking sustainable online sales growth.